When asked if we could create a more compelling, social media smart website for Washington DC’s Digby & Rose, we RSVP’d with a resounding, “Yes!”
If you don’t already know, Digby & Rose is the name behind the most prestigious hand-pressed Letterpress Light® invitations and business cards in the Washington, DC area. If you visit their current site, you’ll find it quite lovely, but it can work oh so much harder in terms of web design that drives inbound marketing and social media.
The existing design is hobbled by a lot of Flash (which impedes SEO/Search engine optimization). We’re using a WordPress platform to give the new site a seamless, easy-to-update architecture. Cleaner, more intuitive navigation will also go a long way in making the site a great user experience. A fully integrated social media program will be also be key, giving D&R the opportunity to fully promote their stellar reputation (we’re talking a 5-star ranking on oodles of reviews and in the press). The infrastructure will also enable D&R’s website to grow as their business grows, expanding online sales of custom wedding invitations and specialty card sales.
The new design showcases the beauty of Digby & Rose using such products from the Letterpress Light studio— and promotes it with a strong social media platform